Our new brand identity promotes positive change for one and all
The Foundation connects people who want to help Cornish communities, with grass roots projects that need their support. Since it was founded in 2003, we have awarded grants of more than £9.5 million to more than 5,000 local organisations helping people across Cornwall and the Isles of Scilly. We have also been at the forefront of Cornwall’s response to the current coronavirus crisis, launching the Cornwall Emergency Appeal in March. The Appeal has raised £1.65 million to date to help foodbanks, community kitchens, mental health charities, family support networks and other front-line groups meet increased demand and challenges.
Reflecting ambitious plans for the future, the Foundation has unveiled a new brand identity. Chairman, Jane Hartley, commented, “Our previous identity was introduced a decade ago and we needed to refresh our approach to better reflect who we are and what we believe in. We are proud of our new branding. It is fresh, vibrant and represents that we care deeply for Cornwall and want to enable positive change within our local communities.”
The development of the new brand is the culmination of a process that explored the Foundation’s core values, personality and messaging. Steered by a group of volunteer business people, trustees and the Foundation development team, the new brand was developed and designed by Martin Nixon of Nixon Design. Kim Conchie, Chief Executive of Cornwall Chamber of the Commerce and a trustee of the Foundation, who chaired the brand review team, says, “We are very grateful to everyone who has been involved in developing our new brand and especially Nixon Design for their empathy and expertise. Throughout the brand process, we have been clear that the purpose of our new identity is to enable the Foundation to communicate with clarity that our shared passion for Cornwall enables us to connect people who want to help with projects supporting the communities and people that struggle.